Industry
Partners
December 3, 2025
A study by Path Intelligence showed that “there is a significant and positive relationship between dwell time and sales.” They found that a 1% increase in dwell time resulted in a 1.3% increase in sales. In practical terms, suppose a person looked at a display for 5 seconds; if the retailer could keep them there for 10 seconds, according to the study, that would result in a 130% increase in sales. A representative example in practice could be an additional 30 minutes on-site, adding roughly £20 in extra spend.
These insights show that even small increases in dwell time can have a meaningful impact on sales. But dwell time doesn’t begin in-store; it starts the moment a customer arrives and parks. Ensuring a smooth, stress-free parking experience is therefore just as important as optimising in-store engagement.
From high streets to retail parks, parking is often the first touchpoint of the shopping journey. When it runs smoothly, it drives stronger footfall, longer dwell times, and higher revenue. Hozah’s automated, barrier-free solutions are transforming car parks into seamless entryways for shoppers and valuable assets for centre operators. By removing stress, queues, and PCN anxiety, our solutions help customers stay longer, explore more, and spend more, because increasing dwell time isn’t just about what happens in-store; it starts the moment a driver parks.
Retail and shopping centre car parks face a unique set of challenges:
High peaks in demand occur on weekends, during promotions, and at events.
Queue build-ups caused by outdated barriers or ticket machines.
Manual processes for staff/tenant parking discounts or permits, time-consuming and error-prone.
Lost revenue due to payment avoidance or slow turnover of spaces.
These problems don’t just affect shoppers; they frustrate tenants/retailers, drain staff time, and impact a shopping centre’s reputation. Our mission is to replace that friction with a smarter, smoother experience for everyone who uses the site.
Hozah’s Ecosystem is built for the realities of retail. Using ANPR and auto‑billing technology, we deliver:
Barrierless entry and exit to keep vehicles moving.
Automatic billing for registered drivers, no tickets, no payment queues, no apps.
Instant tenant/staff rate application, removing manual admin.
Custom tariffs and promotions to support events and seasonal campaigns.
Rich parking data to inform centre management and marketing.
Beyond tech, we also focus on partnerships and ongoing operational support, helping site owners manage parking as a long-term business asset rather than just a cost centre.
In 2023, Wellgate was dealing with unreliable barriers and a complicated user process that frustrated both shoppers and staff. Within weeks, Hozah delivered a full digital upgrade: new ANPR cameras, automated barriers, multiple payment methods (including Hozah AutoPay), and simplified permit sales for local businesses.
Result: +22% revenue growth in the first quarter, fewer delays, higher driver satisfaction, and stronger partnerships with local gyms and educational institutions.
Facing a PCN‑heavy legacy that drove customers away, Eagles Meadow needed a fresh start. Hozah introduced an app-free, automated system that charged shoppers, staff, and local professionals fairly.
Result: +21% increase in dwell time, +£200,000 annual parking revenue uplift, fewer complaints, converting parking from a pain point into a positive first impression.
Grosvenor needed a solution to reduce congestion and improve the customer experience while supporting local retailers. Hozah implemented a barrier-free, automated system with ANPR, Hozah AutoPay, and streamlined permit management for tenants/retailers.
Result: Parking income increased by 30% over the first two years thanks to improved payment capture and a smoother parking experience. This also drove an 8% increase in footfall, with customers spending on average 15% longer, boosting overall in-centre spending.
These real-world transformations show how parking upgrades can deliver tangible benefits, not just for the car park, but for the shopping centre as a whole: increased loyalty, longer stays, and better tenant satisfaction.
Hozah doesn’t just deliver technology; we build long-term relationships with retail landlords and property managers. For example, our collaborations with larger retail groups and property owners demonstrate how smart parking supports portfolio-wide consistency and performance.
By partnering with retail property owners and site managers, we help ensure that parking operations, often a hidden but critical asset, are treated with the same strategic importance as stores, leasing, or footfall analytics.
We know a successful parking system isn’t just about the tech, it’s about engagement. That’s why we work with retail clients to deliver targeted campaigns: seasonal promotions, events, prize draws, and tenant incentives. These help ensure Hozah AutoPay sign-ups remain high and customers understand the benefits.
Whether it’s a Christmas shopping push, a holiday market, or a charity-linked campaign, we make parking part of the story your customers remember. Recent examples include our Festival Place AutoPay competition, our Comic-Con partnership at Wellgate, and our Gothic-themed seasonal campaign at Wellgate.
Barrier‑free, fully automated parking doesn’t just make life easier for drivers; it boosts revenue, increases dwell time, strengthens tenant relationships, and improves overall satisfaction. For landlords and retail site owners, parking should be seen not as an overhead, but as a strategic asset.
If you manage a shopping centre or retail park, Hozah can help you turn your car park from a bottleneck into a business-driving feature.
See how Hozah partnered with Martin Property Group to drive car park performance through regular collaboration, innovative tech and superior management of occupancy, revenue and driver satisfaction.
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Discover the winners of the Autopay launch competition at Festival Place, find out who won free parking for a year via Hozah’s barrier-free system
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