Festival Place unveils barrierless parking with Hozah AutoPay

Festival Place

Festival Place Shopping Centre has introduced a new barrier-free, ticketless parking system powered by Hozah’s AutoPay technology, transforming one of Hampshire’s busiest car parks into a fully automated, frictionless parking experience.

Using automatic number plate recognition (ANPR) and Hozah’s app-free AutoPay platform, the system enables seamless entry and exit with automatic payments, eliminating queues, physical tickets, and the need for on-site payment hardware. Drivers simply register their vehicle and payment details once, and AutoPay handles the rest.

A modernised car park for a modern retail environment

Festival Place’s car park upgrade supports the centre’s broader commitment to convenience, sustainability, and customer satisfaction. By removing physical barriers and manual payment processes, the system:

  • Improves traffic flow and reduces congestion at peak times, particularly during events and seasonal surges.

  • Minimises hardware maintenance and cash handling, reducing operational overheads.

  • Enhances the customer experience, ensuring a smoother arrival and departure for shoppers.

  • Supports environmental goals through reduced idling and paperless transactions.

Partnership with purpose

Hozah’s collaboration with Festival Place goes beyond technology. As part of the rollout, 1% of AutoPay profits are being donated to Festival Place’s charity partner, Spotlight, which supports young people in the local community.

From September 2025, Festival Place introduces ANPR-powered, barrierless and ticketless parking with Hozah Autopay. Pricing stays the same and kiosks remain.
We’re honoured to be partnering with Festival Place to bring a truly modern parking experience to their visitors, while giving drivers the flexibility to pay how they want, whether by cash, card, AutoPay, or a one‑off digital payment without registering. Our goal is to make parking stress‑free and help Festival Place focus on what matters most, their shoppers and community, and we’re proud to support Spotlight, who do great work to empower young people.

David Fowle, CEO | Hozah

A partnership built for the future

The collaboration between Festival Place and Hozah demonstrates how modern, barrier-free parking systems can transform customer journeys while helping operators simplify management, reduce costs, and align with sustainability goals.

For businesses and landlords, it’s a model that shows how technology-led infrastructure can deliver both operational efficiency and community benefit, proving that even small changes, like the removal of a parking barrier, can make a big difference.

We are really excited about the changes to our car park. We are always looking for ways to improve the experience for our visitors, and making parking easier makes total sense. These days, there should be no need for printed tickets, and most of us are used to using parking apps. This system is even better, especially if you pre‑register your details. You’ll never have to worry about tickets, cash or cards or even remember what your number plate is. You can just drive in and out. We were also particularly pleased that we had the opportunity to direct some of the parking fees to our charity Spotlight.

Vicky Hickson, Centre Director | Festival Place

Ready to simplify your parking operations?

Speak to our parking experts about creating a simpler experience for your drivers.

Discover how Hozah AutoPay allows registered drivers to enter, park and leave without tickets, apps or manual payments.