Driving Innovation at Scale: Hozah’s Naomi Bishop Wins Second Consecutive Women in Leadership Award

Hozah has once again been named among the UK’s fastest-growing technology companies, securing a win in the Deloitte UK Technology Fast 50 for the second year running. This achievement reflects Hozah’s sustained growth, sharp strategic direction, and meaningful market impact in the smart parking technology space.

At the centre of this momentum is Naomi Bishop, Co-Founder and Chief Growth Officer of Hozah, who has once again been honoured with Deloitte’s Women in Leadership Award. This accolade recognises founders or senior leaders whose guidance was instrumental to their company’s success. A fitting recognition of Naomi’s role in building Hozah into a leader in smart parking technology.

From Frustration to Frictionless Smart Parking Technology 

Hozah was born out of a simple yet widespread frustration. After personally experiencing the everyday pain-points of parking, from clunky, outdated machines to unexpected fines, Naomi and co-founder David Fowle asked: What if parking didn’t have to be like this?

Their vision was shaped by inclusivity. They saw how older generations, including their own grandparents, struggled with unnecessarily complicated systems. The goal was to create barrierless parking, both literally and figuratively, with a solution that would be seamless, accessible, and fair for everyone.

With over 68.5 million parking events daily in the UK, the need for innovation was clear. Naomi and David set out to develop a solution that would eliminate common frustrations while giving landowners and operators the tools to manage their sites more effectively. That driver-first, tech-enabled mindset became the foundation of Hozah.

Strategic Growth with Vision

As Chief Growth Officer, Naomi has steered Hozah’s expansion by aligning product innovation with real-world needs. Her strategy positions Hozah at the intersection of FinTech and urban mobility, creating a strong foundation for growth across multiple sectors.

Under her leadership, Hozah has partnered with local authorities, universities, retail centres and private operators nationwide. Rather than pushing technology into parking, Naomi’s strategy moved the industry forward to meet modern users’ expectations: simplicity, automation, and trust.

That approach helped Hozah gain national attention. In 2024, Hozah was named PayTech Company of the Year at the Fintech Awards London, cementing its status as a payment innovator, not just a service provider.

Industry Recognition That Signals Real Change in Smart Parking Technology

Hozah’s wins in the Deloitte Fast 50 and CleanTech categories, and Naomi’s Women in Leadership Award wins, signal a shift in how the parking industry is perceived. Long viewed as a low-tech industry, parking is now entering a phase of innovation, and Hozah is at the forefront of that transformation.

For the industry, having a parking-focused company receive national recognition shows how “everyday tech” can drive a significant impact.

Naomi views the award as recognition not only of her work but also of Hozah’s shared dedication to making parking smarter, fairer, and more inclusive. It also highlights the importance of diverse leadership in driving meaningful progress, particularly in sectors that have historically been slow to evolve.

A Seamless, End-to-End Hozah Ecosystem

Rather than piecing together third-party tools, Hozah built its technology in-house. The result is a fully connected Hozah Ecosystem that automates parking management from every step.

At the core is Hozah Autopay, a barrierless, app-free solution powered by Automatic Number Plate Recognition (ANPR). Drivers register once, then drive in and out of Hozah-enabled car parks without touching a keypad, opening an app, or queuing at a machine. The system uses ANPR to track entry and exit, and automatically charges for the stay. No tickets, no stress.

For landowners, the benefits are clear and measurable:

• Increased compliance and revenue
• Reduced administrative overhead
• Real-time site performance data
• Flexibility to adjust pricing, manage spaces or introduce EV initiatives

The Hozah Ecosystem also leverages AI to monitor performance and flag anomalies in real time. It’s a more innovative way to run parking, aligned with the UK’s growing Smart City ambitions.

Built for Drivers. Backed by Results.

Hozah’s system was built around one core principle: put the driver first. That means removing unnecessary steps, eliminating guesswork around payment, and preventing penalties that often result from outdated systems.

The impact is clear. Retail destinations using Hozah Autopay have seen significant improvements in dwell time, customer satisfaction, and revenue. One shopping centre reported a £200k increase in annual parking income and a 21% rise in average stay duration after moving from traditional pay-and-display to Hozah’s solution.

These aren’t just operational improvements; they are commercial wins driven by better user experience.

What  Next

With momentum from three major Deloitte wins and partnerships continuing to expand, Hozah is set to scale its impact even further. Hozah has new developments on the horizon that will further advance smart parking technology and redefine convenience for both drivers and landowners.

For landowners, councils, and operators looking to modernise their parking infrastructure, Hozah offers more than a technology platform; it provides a forward-thinking strategy built around real needs and measurable results.

As Naomi and the Hozah team continue to push the boundaries of what smart parking technology can be, Hozah’s vision remains unchanged: to make parking so seamless that it becomes invisible and to deliver lasting value to everyone who interacts with it.

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