News
April 23, 2026
Parking is often the first and last impression a visitor takes away from a parking trip. White River Place, Cornwall’s premier retail and leisure destination in St Austell, serves hundreds of shoppers daily across its 550-space car park, a high-throughput site where speed, simplicity, and reliability matter.
With growing visitor numbers and the expectation of a frictionless modern experience, White River Place needed a parking solution that could keep pace. Tickets, and cash machines were creating friction at the very moment visitors should be feeling welcome.
By partnering with Hozah, White River Place deployed our ANPR-driven, ticketless parking Ecosystem, including Hozah AutoPay, allowing registered drivers to simply drive in and out with no app, no ticket, and no queue. For one-off visitors, PayByWeb and on-site kiosks provide equally seamless alternatives. The transition was smooth, and the impact immediate.
Our partnership with White River Place has demonstrated the tangible impact of a fully digital parking solution:
Operational efficiency: Removing tickets reduced administrative burden and eliminated queues at entry and exit, freeing up centre staff and improving flow across all 550 spaces.
Revenue uplift: WRP increased their car park revenue by 28% following the transition to our Echosystem. A clear demonstration of how frictionless parking drives both footfall and spend.
Enhanced visitor experience: Shoppers arrive relaxed and ready to spend, not frustrated after hunting for a ticket machine. Frictionless parking sets a positive tone for the entire visit, supporting repeat footfall and stronger reviews.
Greener operations: No paper tickets, no barrier hardware, and a more efficient flow of vehicles aligns with White River Place’s commitment to a modern, sustainable operation.
Rapid deployment: Hozah’s system was fully operational within 48 hours, with zero downtime to the car park during installation, meaning no lost revenue, no inconvenience to visitors, and no interruption to centre operations.
Ongoing support: Our 24/7 client services team ensures help is always available whenever the centre needs it.
These results reflect a broader shift across UK retail: more shopping centres, leisure venues, and mixed-use destinations are embracing ANPR and barrier-free technology to modernise their operations and put the customer experience first.
Hozah continues to work closely with White River Place to monitor performance and identify opportunities for further enhancement. Our goal is to ensure their parking operation remains efficient, adaptable, and ready for the evolving needs of their visitors and retail community.
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