Partners
January 1, 2025
When Brookland Property took ownership of the landmark The Flagship Centre in Bangor, Northern Ireland, the challenge was clear: reinvigorate a site that had struggled with vacancy and an under-utilised car park. The ambition was more than simply reopening the doors, it was about creating a destination that works for tenants, visitors and the town centre ecosystem alike.
Brookland Property’s strategy rapidly included focusing on the car parking offer as a key driver of footfall, dwell time and overall site performance. The 430-space car park at The Flagship became a focal point for improvement.
To help realise this, Brookland selected Hozah, a UK-based company specialising in digital parking management and fully-automated payment systems. Hozah’s offering is built around seamless “drive-in, drive-out” technology, removing traditional payment friction and enabling improved driver experience and car park compliance.
Hozah’s value proposition is clear. Our Complete Parking Management Platform increases revenue, increases compliance and reduces cost, ultimately supporting a better driver experience. For operators such as Brookland, this translates into more dwell time, more visits and a stronger parking-asset performance.
Working in close collaboration with Brookland Property, Hozah rolled out a tailored solution which combined:
Bespoke signage design, installed externally at the shopping centre car park, to promote the parking offer and branding.
Social-media competitions and awareness drives aimed at the driver audience, raising brand visibility and helping maximise occupancy.
Continuous site monitoring and optimisation: Hozah and Brookland maintained an active partnership to iterate and refine the driver experience and operational performance.
In the words of Brookland’s review:
Hozah’s proactive and innovative approach to parking has helped improve the occupancy and site performance at the Flagship.
Bespoke signage design which has been installed outside the Shopping Centre, along with social media competitions have driven brand awareness ensuring we can maximise occupancy and increase revenue. We work closely with Hozah to continually improve the site by looking at other ways we can better the Drivers experience.
The Hozah team has been helpful, responsive, and quick to implement their solution, and we’d recommend Hozah to any car park who is looking for a fully automated system.
This statement captures how the collaboration went beyond just technology: it was about branding, marketing, driver experience and operational agility.
In today’s retail and leisure environment, parking is more than just a “utility” for visitors, it’s a key part of the customer journey. By delivering a friction-free experience and aligning the parking service with broader marketing and site connectivity efforts, Brookland and Hozah have transformed the car park into a value-adding asset rather than a cost centre.
For Brookland, the results are being felt: improved occupancy in the car park drives higher footfall for tenants, enhances site reputation and contributes to overall revenue growth. For drivers, the benefit is simple: fewer payment hassles, quicker access and a better overall visit.
With the groundwork laid at The Flagship, Brookland Property is well-positioned to replicate this kind of digitally-enabled, driver-centric parking model at other sites. For Hozah, the project demonstrates how their system can be embedded within broader asset-management strategies, and not just treated as a standalone payment system.
Want to know more about this partnership? Book a meeting with a member of our team now!
Discover how Hozah’s automated parking solutions improve visitor experience, reduce costs, and increase revenue for shopping centres and retail parks across the UK.
3 weeks ago
See how Hozah partnered with Martin Property Group to drive car park performance through regular collaboration, innovative tech and superior management of occupancy, revenue and driver satisfaction.
3 weeks ago
Discover the winners of the Autopay launch competition at Festival Place, find out who won free parking for a year via Hozah’s barrier-free system
4 weeks ago
