At Hozah, we’re proud to work alongside industry-leading partners, and our collaboration with Ellandi is a perfect example. Through our smart parking technology, we’re helping them unlock new value, elevate the customer experience, and drive growth at Eagles Meadow, a prominent shopping centre in Wrexham.
Ellandi: A Strategic Partner with Big Ambitions
Ellandi isn’t just any asset-manager. As of July 2024, Ellandi was acquired by NewRiver REIT, a move that significantly strengthened NewRiver’s capital partnerships business.
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The deal brought 16 shopping centre mandates under NewRiver’s stewardship, covering over 6.3 million sq ft.
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The acquisition aligned with NewRiver’s long-term strategy to grow in a capital-light way, expanding its third-party asset management business.
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With this transaction, NewRiver’s capital partnerships division achieved around £1.5 billion assets under management, contributing to a total of £2 billion when combined with NewRiver’s other properties.
In short: when you partner with us at Hozah, you’re aligning with major players in UK retail-property, giving you access to institutional scale and deep operational expertise.
Transforming the Parking Experience at Eagles Meadow
Eagles Meadow is more than just a corner of Wrexham. It’s a bustling, modern shopping centre, with multiple levels of retail parking serving shoppers, workers, and visitors alike.
Before Hozah, the previous parking operator relied heavily on PCNs (penalty charge notices), which created friction, a negative perception, and discouraged repeat visits.
Hozah’s solution was multi-faceted:
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A fully automated, customer-first system that removed barriers and improved the driver’s journey.
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Autopay and PAYG (pay-as-you-go) options, meaning occasional users didn’t feel locked into monthly permits.
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Intelligent permit and tariff logic: different rules for regulars, staff, and casual visitors, all tailored automatically.
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Seamless integration with existing ANPR infrastructure, so no need for a full hardware overhaul.
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Ongoing optimisation, with real-time usage data and monthly check-ins to align strategy with performance
Real Impact: Better Revenue, Better Experience
The results speak for themselves:
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Dwell time (how long people stay parked) rose by 21%, boosting footfall and likely in-store spend.
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Parking revenue went up by £200,000 per year, plus an extra ~£25,000 from newly unlocked income streams.
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Customer complaints dropped significantly, reflecting a shift away from the earlier PCN-heavy model.
What Ellandi/Their Team Say
Robin Didier, Asset Manager at Ellandi, captures the value neatly:
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Centre management now has access to live, transparent dashboards summarising vehicle flow, permit usage, and financials.
His words highlight not just the financial upside, but also how Hozah’s approach aligns with Ellandi’s commitment to community and customer-first service.
Why This Partnership Matters for Hozah
Partnering with Ellandi (now under NewRiver) is significant:
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Credibility & scale: We’re working with a top-tier retail asset manager that is now part of a £2 billion AUM business.
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Operational sophistication: Ellandi’s asset management and regeneration expertise complements our tech-first, data-driven approach.
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Shared values: There’s a clear alignment around customer experience, community, and long-term value creation.
Looking Ahead
Moving forward, Hozah is excited to deepen its relationship with Ellandi/NewRiver. We see potential to deploy our ecosystem across more of their portfolio, helping to drive performance, improve user satisfaction, and ultimately, unlock value for shoppers, centre managers, and investors alike.
If you’re a retail real estate operator looking to modernise your parking and turn it into a strategic, revenue-generating asset, let’s talk.